Kevin Mellen
1/24/13

Uniquely Brilliant. Brilliantly Unique.

New College of Florida is a unique, quirky, and seriously smart public institution. With no traditional grading system and more than 70% of students going to some of the top grad schools in the country a unique message was needed. Uniquely Brilliant, Brilliantly Unique tagline was utilized to highlight not only the quirkiness but also the brilliant way both faculty and students shape their own education. A full suite of recruitment publications and QR Code-based videos were created to highlight this unique institution and in doing so attracting the kind of student that not only is a good fit, but also thrives. Primary agency: Stamats, Inc.

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In…

Kevin Mellen
2/15/13

Be Responsive-able!

Responsive web design is a design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation without the need of resizing or panning on a…

Kevin Mellen
1/4/13