Kevin Mellen
2/26/18

Hack Attack

Creative Mellen helped ProCircular, a cybersecurity company, promote their sponsorship at a recent University of Iowa men’s basketball game. The sponsorship focused on celebrating Iowa companies that make cybersecurity a priority by using ProCircular to defend against these threats for their businesses, institutions, and within the community.

To quickly communicate what ProCircular does, the campaign needed to capture everyone’s attention in an exciting, information-overloaded environment. We developed video animation that played simultaneously on all the Hawkeye Carver Arena digital sign boards where it appeared they were being hacked. At the end of the animation, it then reveals ProCircular as restoring the system.

 

With this approach, we were able to have a memorable impact on the crowd while still emphasizing the benefits of ProCircular’s important work in cybersecurity.

Movin’ on Up!

We are delighted to announce the opening of our new office at 24 1/2 South Clinton Street, Suite 2, in downtown Iowa City — just 23 steps above our…

Kevin Mellen
11/1/16

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In…

Kevin Mellen
2/15/13