CIMBA Italy
Leading the Way in Global Business Education
Over the past 20-plus years, CIMBA Italy has grown from its primary mission to help business professors gain international experience into a robust program focused on introducing undergraduate, MBA, and executive students to a global experience steeped in leadership and personal development. This transformation has changed CIMBA into a global business education leader. Kevin Mellen (with brand strategy expertise from Meld) led a rebranding effort to communicate this new transformation.
PROJECT DETAILS
Brand Strategy
Brand Identity & Guide
Brand Creative
Custom Animated Icons
CIMBA Italy is leading the way in global business education through study abroad, MBA, and executive programs. For their logo, we wanted to communicate the strength of tradition with a contemporary twist. We modified the historic Asolo, Italy, lion statue, where CIMBA was first founded, to have a prominent, upright stance, illustrating a positive, sophisticated identity. The addition of the location name identifies the school as a global, modern educator.
We incorporated fundamental elements for both internal and external audiences for print and online use. Items developed included animated icons to help quickly identify different brand attributes, student/faculty and alumni spotlights to use online, and brand creative examples to help establish custom communications for recruitment and retention.