Speaking out against dating abuse.

PROJECT DETAILS
Campaign Strategy
Campaign Identity
Campaign Branding

Through national statistics and local focus groups, we realized that one barrier to preventing or stopping teen dating abuse was the lack of conversation. For victims and bystanders, recognizing the signs of abuse was also a key factor in awareness and prevention. To help promote and empower these audiences, we developed a campaign called Recognize. A word with powerful meaning for not only victims of teen dating violence, but active bystanders as well.

To appeal primarily to teens and young adults, we created a graphic treatment that was playful, fun, and colorful. This simple and modern treatment was inspired and designed with social media in mind. The smooth and rounded type treatment flows with emoji’s, statistics, and photography. This allowed for a flexible brand foundation to be used in print, digital, or swag. Sculpt used and expanded these brand elements throughout their social media campaign promoting education, conversation, and awareness in the Iowa City and surrounding areas.