The Outcome

STRATEGY

When Galassi Foods initially launched their pasta sauces, their brand labels were basic and didn’t depict the product’s high-quality, all-natural, gourmet taste. Our goal was to create a label that included information for the actual ingredients and highlight the brand’s positioning of authentic taste. At the same time, we wanted the labels to be easily recognized based on competition and flavor. Working directly with Galassi, we identified their main competitors and determined which elements would best represent the brand and create a more sophisticated design. To allow for rich imagery, we set the labels on a black background with clear, color-coded flavor names.

IMPACT

Each brand statement corresponds with the flavor to emphasis the authentic taste and family approach of how it’s made. The main ingredient is shown as the main graphic to further the identification (and authenticity) for consumers. This allows for a consistent, yet professional, label design that stands out on the shelf and is better represented against larger competitors.