Von Maur

DARING TO DO THINGS DIFFERENTLY

Project Details

With more than 32 stores across the nation, Von Maur is an upscale department store offering top name brands for men, women, and children. Author Melinda Pradarelli approached Creative Mellen to develop a book design about Von Maur’s history of being one of the country’s last independently owned department stores. The book features a genealogy of the original owners and the von Maur family, how they used marketing tactics in its early history, and a timeline of its history to the present day.