Responsive web design is a design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation without the need of resizing or panning on a wide range of devices whether it be from desktop computers, tablets, or mobile phones (view creativemellen.com on different devices for an example). This approach also allows for specific content to be hidden if not relevant for certain sized devices. No longer do you need to make a specific site for a specific device. If you are thinking about redesigning your site consider investing in a responsive design. It will save you money in the long run. One design, compatible with all devices. It will save you time. If new devices come on the market the site will automatically adapt. This makes your site relevent longer. Your conversions will increase. When people visit your site, they are typically more likely to take action if they have a good experience. So be responsive-able and consider this approach for your next web project. Contact Creative Mellen today to learn more.