Uniquely Brilliant. Brilliantly Unique.
New College of Florida is a unique, quirky, and seriously smart public institution. With no traditional grading system and more than 70% of students going to some of the top grad schools in the country a unique message was needed. Uniquely Brilliant, Brilliantly Unique tagline was utilized to highlight not only the quirkiness but also the brilliant way both faculty and students shape their own education. A full suite of recruitment publications and QR Code-based videos were created to highlight this unique institution and in doing so attracting the kind of student that not only is a good fit, but also thrives. Primary agency: Stamats, Inc.