Kevin Mellen
2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

A Better View

In need of a better street view presence (where traditional signage was not an option), Creative Mellen designed unique window clings that stretches the length of the building. Not…

Kevin Mellen
7/19/13

It’s ok to brag

Iowa has always been a great place to live, work, and play. In an effort to create talk value for the state and its Creative Corridor, Creative Mellen, Sculpt,…

Kevin Mellen
1/12/14