Kevin Mellen
2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

More News

It’s ok to brag

Iowa has always been a great place to live, work, and play. In an effort to create talk value for the state and its Creative Corridor, Creative Mellen, Sculpt,…

Kevin Mellen
1/12/14

Best of Show

The 28th Annual Educational Advertising Competition awarded a Best of Show for Florida International University’s video-based virtual tour. The challenge for FIU was communicating to international and out-of-state students…

Kevin Mellen
3/1/13