Kevin Mellen
11/8/13

Taking the world by storm!

Seed Here Studios with John Pappajohn Entrepreneurial Center, worked with Creative Mellen to create a new brand and identity for “Student IdeaStorm,” a resource and platform for any student to share and develop their ideas. The platform consists of a flurry of one-minute pitches and provides resources to connect with mentors and training to put student ideas into action.

With this in mind we created an identity that symbolizes “ideation in action” and the spark created when an idea is developed. The energy of this new brand and identity fits with the mission to identify, connect, and empower students to develop and launch their entrepreneurial ideas while in school.

Revisiting Your Brand

I’ve been fortunate to mentor University of Iowa senior graphic design student Storm Shearer this semester as part of the Tippie Founders Club. Storm’s aim is to build her…

Kevin Mellen
5/18/18

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In…

Kevin Mellen
2/15/13