Jill Fishbaugh
12/1/17

Von Maur Book In Stores

Von Maur: How an American Department Store Dared to Do Things Differently—by author Melinda Pradarelli.

This was an exciting book design for Creative Mellen. Working with the von Maur family namely, Jim, Chuck, and Dick throughout the process was an honor. The history and knowledge of their rise throughout the years is a real American story. Scouring through archives, visiting libraries and museums, and taking photos of old relics was a great journey through their history.

As one reviewer says, “This is an excellent book, well written, and chocked-full of beautiful photos of Von Maur’s history. As a customer since childhood, it was interesting to see the evolution of my favorite department store. Von Maur does it right and their story reads like a love letter to their customers. I am buying it for all my family for Christmas this year!”

Special thanks to Melinda, the entire von Maur family, Vivienne Holloway, and other staff that helped us tell this great story.

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