Kevin Mellen
2/26/18

Hack Attack

Creative Mellen helped ProCircular, a cybersecurity company, promote their sponsorship at a recent University of Iowa men’s basketball game. The sponsorship focused on celebrating Iowa companies that make cybersecurity a priority by using ProCircular to defend against these threats for their businesses, institutions, and within the community.

To quickly communicate what ProCircular does, the campaign needed to capture everyone’s attention in an exciting, information-overloaded environment. We developed video animation that played simultaneously on all the Hawkeye Carver Arena digital sign boards where it appeared they were being hacked. At the end of the animation, it then reveals ProCircular as restoring the system.

 

With this approach, we were able to have a memorable impact on the crowd while still emphasizing the benefits of ProCircular’s important work in cybersecurity.

Revisiting Your Brand

I’ve been fortunate to mentor University of Iowa senior graphic design student Storm Shearer this semester as part of the Tippie Founders Club. Storm’s aim is to build her…

Kevin Mellen
5/18/18

Endless Possibilities

When I first interviewed for the internship at Creative Mellen, Kevin asked me what I liked about design, and I said everything. Then he asked me where I wanted…

Cassie Wenger
8/20/14