Katie Knudson Design

Rustic Modern Identity

The Creative Brief

Katie Knudson Design is a full-service interior design firm located in Sioux City, Iowa. Owner and lead designer Katie Knudson wanted a simple identity that incorporated her initials with a business card that reflected her design aesthetic. Their mix of modern and rustic interiors became the foundation of Creative Mellen’s creative exploration.

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The Strategy

Since Katie Knudson Design’s identity needed focus on the owner’s initials, we developed a logomark that “reflected” the two sides of the business—modern and rustic. Keeping the logo black allowed us to have a clean and modern identity that could be used on any type of background—whether modern or rustic—and provided more flexibility in its use.

As a result of the logo being modern and simple, we identified different materials that could be used for business cards. In the end, we recommended a white woodgrain paper that conveyed not only the modern but the rustic appeal of their interiors. This approach was not only visually unique but also created a tactile feel, mirroring the reaction and feeling of their interiors.

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