Katie Knudson Design

Rustic Modern Identity

The Creative Brief

Katie Knudson Design is a full-service interior design firm located in Sioux City, Iowa. Owner and lead designer Katie Knudson wanted a simple identity that incorporated her initials with a business card that reflected her design aesthetic. Their mix of modern and rustic interiors became the foundation of Creative Mellen’s creative exploration.


The Strategy

Since Katie Knudson Design’s identity needed focus on the owner’s initials, we developed a logomark that “reflected” the two sides of the business—modern and rustic. Keeping the logo black allowed us to have a clean and modern identity that could be used on any type of background—whether modern or rustic—and provided more flexibility in its use.

As a result of the logo being modern and simple, we identified different materials that could be used for business cards. In the end, we recommended a white woodgrain paper that conveyed not only the modern but the rustic appeal of their interiors. This approach was not only visually unique but also created a tactile feel, mirroring the reaction and feeling of their interiors.