Big Grove Brewery


The Creative Brief

Big Grove Brewery is a local powerhouse with its award-winning craft beer, thoughtfully prepared food, and exciting entertainment venue. Established in 2013, their reputation for brewing delicious beers has grown to become a popular destination at both their brewpub and taproom locations. With development partner Big Imprint, Creative Mellen designed an easy-to-update website that better highlights Big Grove’s brand and beers with an e-commerce portion, making their popular merchandise available to a wider clientele.

The Strategy

With web development partner Big Imprint, we collaborated with Big Grove Brewery on a website redesign to better highlight their culture, beers, locations, and incorporate an e-commerce section for their merchandise. With vibrant images and SEO-focused content, we created a site that helps generate more connection with the community and sales.

Because Big Grove takes great pride in brewing a wide variety of craft beers for many occasions, we began by brainstorming how to best feature the products according to availability (seasonal vs year-round) and style (hop-forward vs dark and malty). We incorporated ways to categorize and customize each beer brand within the brewery’s overall brand. We developed a user-friendly architecture that readily features what’s on tap and connects each beer to the popular social platform Untappd. And we developed a password-protected distributors section for sales and resources.

One challenge was to build an online shop that Big Grove staff could manage on their own. By programming an e-commerce shop that synchs with their point-of-purchase system, we were able to simplify their accounting tasks while helping to increase merchandise sales.

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