University of Iowa College of Nursing

Communicating Nursing Research Excellence

The College of Nursing at the University of Iowa asked Creative Mellen to design their next Annual Report. This issue focused on the scholarships of the faculty, staff, and students and the leadership provided by its three Centers. 


Highlighting research.

Brand Implementation
Design & Layout
Photo Correction
Printer Setup

The goal with this years issue was to design a layout with large photography and visual cues throughout to keep a reader engaged. Photography supplied by the College was utilized as full page features and new University brand standards were incorporated. 

Dividing the content into different columns throughout gives the reader bits of information for easier reading and better engagement. Highlighted elements and iconography also give the pages more depth and draw attention to specific quotes and factoids. This combined treatment throughout gives the annual report an easy-to-read and engaging structure that highlights the research of all the nursing centers.