A New Website with Endless Pawsibilities
01/2/24
Iowa Writers’ House is a nonprofit concept whose mission is to centralize access to Iowa’s literary resources in a single organization that provides programming, workshops, and a welcoming community for all. Founder and Executive Director Andrea Wilson reached out to Kevin Mellen to help with its identity during its formation.
An open book identity.
PROJECT DETAILS
Concepting
Identity Design
With a world-class writing program at the University of Iowa and Iowa City being a designated UNESCO City of Literature, the Iowa Writers’ House provides for those visiting or working within the community a “home” to be inspired by. It isn’t just the home of their workshops, it’s also a B&B for writers.
We created a logo that identifies the house as a writing organization with its simple paper and bookmark iconography. The intentional uses of its house-like shapes and bookmark as a chimney reinforces the physical house as well as the community. Having open pages invites the viewer in as a symbol of an open door. This, paired with a classic font treatment used in many publications and books, creates an identity that helps brand the Iowa Writers’ House as an open door to the literary community.
