TextRetailer launched its software platform into the ever-evolving Reply to Buy shopping market. Based solely on text messaging, customers simply reply “yes” to buy. No apps, no click required. As they started to expand its offerings, TextRetailer asked Creative Mellen to help brand the company in a quickly competitive market.
Quick shopping with even quicker revenue.
Custom Icons / Illustrations
TextRetailer is an all-in-one solution to sell products through text message. They provide a Shop by Text campaign system so customers can complete purchases with single text payments. It’s the lowest friction, fastest, and revenue-boosting checkout solution available. This unique offering and the descriptive nature of the name is where our brand strategy focused.
Defining the purpose and brand strategy of TextRetailer allowed Creative Mellen to base the identity on speed, shopping, and text messaging. Since the industry is so new, we used a recognizable shopping cart symbol typically used for online checkouts. Combining the speed and text messaging components to the shopping cart gave TextRetailer a unique foundation that quickly identifies them in the market. The rounded typography flows nicely into the symbol emphasizing the simple and quick aspect of the product.
Custom iconography and illustrations created to match the style of the overall identity and to help communicate the important features and benefits of this product.