Versa Fitness

Powering a Fitness Community Online and Off

Versa Fitness is on a mission to create ripple effect moments through versatile community and fitness experiences. They wanted to better communicate this unique community online and tapped Kevin Mellen to redesign their website with the goal of attracting more members.

Experience group fitness.

PROJECT DETAILS
Strategy / Architecture
Website Design
MindBody Integration
Content Editing
On-site SEO

Versa Fitness provides an unmatched group fitness environment with staff that are educated and trained in physical and mental health. Their focus on inclusivity, empowerment, and personal attention allows them to standout from traditional exercise classes. It’s this aspect of Versa Fitness that needed to be conveyed.

Video and photo galleries show the full experience of members and their interactions with staff. The home page features a combination of video and photo galleries. This helps communicate the unique Versa brand to new visitors. Strategic calls-to-action are always click away for existing members wanting to check out the next schedule or those seeking to start a new membership. This along with a full featured blog section, allows Versa to showcase its fitness experience and community support both in and out of the studio.

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