aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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Let your brand be heard!

Let your brand be heard!

Listen up! Your brand image and messaging forms a first impression to potential customers. Learn how to create positive talk value with your brand. Be design wise and contact…

Author Icon Kevin Mellen
Date Icon 8/10/13
Hack Attack

Hack Attack

Creative Mellen helped ProCircular, a cybersecurity company, promote their sponsorship at a recent University of Iowa men’s basketball game. The sponsorship focused on celebrating Iowa companies that make cybersecurity…

Author Icon Kevin Mellen
Date Icon 2/26/18