aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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GDUSA Web Design Award

GDUSA Web Design Award

Creative Mellen’s work for D. C. Taylor’s website redesign was awarded at this year’s American Web Design Awards competition. The accolade is published in Graphic Design USA’s (GDUSA) print and…

Author Icon Jill Fishbaugh
Date Icon 5/5/17
Uniquely Brilliant. Brilliantly Unique.

Uniquely Brilliant. Brilliantly Unique.

New College of Florida is a unique, quirky, and seriously smart public institution. With no traditional grading system and more than 70% of students going to some of the…

Author Icon Kevin Mellen
Date Icon 1/24/13