aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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Package design award has gone to the dogs

Package design award has gone to the dogs

Graphic Design USA recognized Creative Mellen with a 58th Anniversary American Package Design Award™ for its work with Mission Meats and their new brand of premium dog treats, Prosperity Pets….

Author Icon Kevin Mellen
Date Icon 3/30/21
How to Reinvent a University Magazine

How to Reinvent a University Magazine

Last fall, Mount Mercy University approached Creative Mellen to redesign their institution’s magazine. Because we had already worked with them on a number of projects, they knew we understood…

Author Icon Jill Fishbaugh
Date Icon 7/10/18