aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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A Look Back

A Look Back

Working at Creative Mellen has been an absolute joy and incredible learning experience. I remember going to the studio for my interview and hoping I would get the internship…

Author Icon Yized Hernandez
Date Icon 8/25/20
Movin’ on Up!

Movin’ on Up!

We are delighted to announce the opening of our new office at 24 1/2 South Clinton Street, Suite 2, in downtown Iowa City — just 23 steps above our…

Author Icon Kevin Mellen
Date Icon 11/1/16
Protecting Your Rights

Protecting Your Rights

With the launch of the Law Office of Patrick Jennetten and their desire “to not be like every other law firm,” it was clear to focus on modern aesthetics…

Author Icon Kevin Mellen
Date Icon 11/12/14