aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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A Better View

A Better View

In need of a better street view presence (where traditional signage was not an option), Creative Mellen designed unique window clings that stretches the length of the building. Not…

Author Icon Kevin Mellen
Date Icon 7/19/13
GDUSA Web Design Award

GDUSA Web Design Award

Creative Mellen’s work for D. C. Taylor’s website redesign was awarded at this year’s American Web Design Awards competition. The accolade is published in Graphic Design USA’s (GDUSA) print and…

Author Icon Jill Fishbaugh
Date Icon 5/5/17