aiga_whydesign
Author Icon Kevin Mellen
Date Icon 2/15/13

Design Creates Value for Business

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Check out some great case studies from AIGA to discover how design creates value for business.

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A festival worthy of a rebrand

A festival worthy of a rebrand

EntreFEST is Iowa’s largest gathering of entrepreneurs, business owners, corporate innovators and community builders. This years event in Iowa City included more than 70 speakers to talk about various…

Author Icon Kevin Mellen
Date Icon 5/19/14
Navigating your identity

Navigating your identity

Ellen Hallin Life Strategies helps individuals, families, and groups navigate relationships, careers, faith, and identity. Creating directional and pathway components within the logo was key in branding Ellen Hallin…

Author Icon Kevin Mellen
Date Icon 11/27/13