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Author Icon Kevin Mellen
Date Icon 5/19/14

A festival worthy of a rebrand

EntreFEST is Iowa’s largest gathering of entrepreneurs, business owners, corporate innovators and community builders. This years event in Iowa City included more than 70 speakers to talk about various areas of business. In partnership with UNI and Seed Here Studios, Creative Mellen was asked to rebrand EntreFEST to better reflect the mindset of not only today’s entrepreneurs, but the meaning behind the FEST. The new identity focuses on the coming together of Iowa entrepreneurs in the exchange of ideas, networking, and education. Specific colors represent different audiences and tracks, which when separated, double as map pins to help identify specific venue locations — creating a unified brand experience.

“Creative Mellen’s branding work with EntreFEST took the event to a whole new level of professionalism and polish, not to mention they were incredibly easy to work with, brought amazing perspective and design chops to the table, and dealt with are numerous demands and needs with grace and skill,” said Andy Stoll of Seed Here Studios.

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