Herky Artwork Parades Throughout the Community
09/2/24
With Bur Oak Land Trust’s updated identity, a website redesign became essential. Partnering with Creative Mellen and Big Imprint, the team collaborated to elevate the overall user experience—refining site architecture, showcasing Iowa’s preserves, and strengthening opportunities for stewardship and donations.
A new site design worthy of exploration
PROJECT DETAILS
Architecture Strategy
Website Design
Website Development
Bur Oak Land Trust’s mission is to advance biodiversity in eastern Iowa by protecting resilient landscapes and connecting people to nature. Guided by this purpose, the team developed a strategy to showcase the public preserves, highlight volunteer opportunities, and emphasize the impact of donations in sustaining the mission.
The design places nature at the forefront. Expansive visuals of the preserves are complemented by Bur Oak’s branding illustrations and icons, while a natural type treatment flows consistently across pages to reinforce the identity.
This new structure and layout invite exploration—making it easy for users to navigate the site while engaging with clear calls-to-action, from discovering preserves to volunteering and donating. In every detail, the design reflects Bur Oak’s mission and creates a digital experience as worthy of exploration as the landscapes it protects.
