Mission Meats, a healthy meat snack company that gives 10% of their profits to social-good organizations, wanted to expand their market to include cheese snacks and pet treats. Mission Meats co-founders created the Driven Creamery and Prosperity Pets companies then asked Kevin Mellen to develop sub-brand identities and packaging that would retain the “mission” and look and feel of their original brand while allowing them to diversify into these two new markets.