guardian-healthcare
Author Icon Kevin Mellen
Date Icon 8/14/12

Healthcare Advocates

Guardian Healthcare Advocates (GHA) is a new startup of RNs providing healthcare patient guidance to a complicated healthcare system.  The brand focus for this new service was providing protection to patients that might otherwise be vulnerable or confused by a diagnosis, patient bills, or medication recommendations. A healthcare security shield was developed with a green color palette to help convey a safe and friendly service. 

We extended the new identity into an overview brochure that highlights both the audience and features of the service. A companion website was also designed and launched for up-to-date messaging and scheduling. 

[ssba-buttons]

More News

Revisiting Your Brand

Revisiting Your Brand

I’ve been fortunate to mentor University of Iowa senior graphic design student Storm Shearer this semester as part of the Tippie Founders Club. Storm’s aim is to build her…

Author Icon Kevin Mellen
Date Icon 5/18/18