Guardian Healthcare Advocates (GHA) is a new startup of RNs providing healthcare patient guidance to a complicated healthcare system. The brand focus for this new service was providing protection to patients that might otherwise be vulnerable or confused by a diagnosis, patient bills, or medication recommendations. A healthcare security shield was developed with a green color palette to help convey a safe and friendly service.
We extended the new identity into an overview brochure that highlights both the audience and features of the service. A companion website was also designed and launched for up-to-date messaging and scheduling.