Herky Artwork Parades Throughout the Community
09/2/24
Artisan Insight Studios, co-founded by Roxanne Erdahl and Anna Rohde, is a welcoming art studio where creativity fosters imagination, self-discovery, and community for people of all ages and backgrounds. As they prepared to open their doors, they partnered with Creative Mellen to shape a cohesive brand identity and digital presence that would reflect their vision and engage the community.
A Warm Community-Driven Brand
PROJECT DETAILS
Brand Identity
Brand Creative
Brand Guide
Website Design
Web Development
With offerings ranging from pottery and candle making to thoughtfully designed workshops and events, Artisan Insight Studios (AIS) invites people of all ages to discover their artistic voice in a supportive, inclusive environment. Building on this foundation, Creative Mellen developed a brand identity that unites a brush and flame—symbols of AIS’s core services and its warm, community-driven spirit. Paired with a modern yet approachable typeface, the identity reflects both the hands-on creativity and professional guidance the studio provides.
Vibrant color accents and expressive splashes reinforce the brand’s energy and activity, while dynamic, action-oriented photography grounds the identity in real experiences. Together, these elements create a cohesive visual system applied across in-store signage, print collateral, and digital platforms, ensuring the brand feels consistent, engaging, and alive wherever it appears.
