Herky Artwork Parades Throughout the Community
09/2/24
Based in Iowa City, Hodge Construction has been a trusted partner to developers and property owners since 1981, supporting a wide range of construction projects. As their services expanded beyond construction, a rebrand was needed to reflect their broader vision. They partnered with Kevin Mellen to develop a new identity, brand creative, and website.
Helping Construct a Rebrand
PROJECT DETAILS
Strategy
Brand Identity
Brand Creative
Brand Guide
Website Design
Web Development
As Hodge Construction evolved beyond its roots—expanding into property management, commercial real estate, and development—it became clear that their name and identity needed to reflect the full scope of their services. Built on a legacy of trust, the Hodge brand carried weight in the community, and preserving that heritage was central to the rebranding effort.
The original 3D logo mark symbolized the company’s foundation, and the new identity honors that legacy while introducing a modern, streamlined aesthetic. The updated typography bridges classic sensibilities with contemporary design, reinforcing the brand’s credibility and forward momentum.
To complement the refreshed identity, the website was completely restructured to showcase Hodge’s expanded offerings. With a clean, modern layout, the site emphasizes both services and projects. A dedicated Property Management section integrates seamlessly with AppFolio, allowing users to browse active rental listings with ease.
The new brand and website was built to reflect Hodge’s growth while staying true to its roots—positioning the company for continued success across all facets of real estate and development.
