A New Website with Endless Pawsibilities
01/2/24
Urban Acres Real Estate
One Part Urban and a Dash of Acres
Urban Acres Real Estate is agroup of seasoned REALTORS® with decades of experience in Iowa City and the Corridor. All of the agents are equal owners who share a common vision and a renewed mission to introduce innovative ideas and solutions—whether through technology or transaction processes—in their quest to make buying, selling, or exploring easier. With strategy partner Meld, Creative Mellen helped brand Urban Acres from the ground up. Everything was created—from naming, identity, signage, and website.
A brand built from the ground up.
PROJECT DETAILS
Brand Identity
Brand Creative
Signage
Photo Art Direction
Animated Bios
As a member-owned company, Urban Acres provides clients with resources and expertise of their entire team behind every transaction. We created an identity using a continuous line for the skyline shape of both urban and rural elements to reinforce the message of a united group of agents helping clients in all aspects of selling or buying properties in the area. Orange was used as the identity’s color for its uniqueness in the market but also for the approachable, friendly aspect it implies.
While digital messaging was the brand’s main focus, signage was equally important. We created an eye-catching die-cut logo to stand out from the competition’s signs. We also developed a website not seen in the market in terms of its ease of use and modern design. Some of the site’s features include fun, personalized bios, lead-generated listings, quick search tools, and a robust news section that highlights agents and shares tips for its customers.
