The Final Step
11/9/22
The School of Music at the University of Iowa asked Creative Mellen to design their next Alumni Magazine with new brand standards in mind. This issue focused on the dedication to nurturing equity, diversity, inclusion, and belonging (EDIB) within the school and community.
A vision of equity, diversity, inclusion, and belonging.
PROJECT DETAILS
Brand Implementation
Concept, Design & Layout
Photo Art Direction
Accessible PDF
The Iowa School of Music magazine focuses on stories, experiences, and ideas about how they weave EDIB into what they do today—and what they will do tomorrow. This vision was the strategic foundation for Creative Mellen’s concept of “Coming Together in Harmony.” The cover is made up of 567 images of faculty, students, and community members that create a mosaic of the Voxman Concert Hall — an important gathering space where all are welcome. The perfect metaphor for EDIB and the stories expressed throughout the magazine.
The interior of the magazine was designed with Iowa’s new brand standards. Consistent layout sections include new masthead, credits and director letter, table of contents, and header and footer styles. These design elements can be used for subsequent issues while still highlighting new content.
