Jimmy Jack's Rib Shack

Packaging with all the Right Ingredients

Jimmy Jack’s handmade, small batch barbecue sauces are proudly made in Iowa City, Iowa. With four popular sauces selling locally and across the country, Jimmy Jack’s reached out to Kevin Mellen to help produce a custom-designed variety pack.

A shelf-worthy, durable, variety pack.

Package Design
Retail Strategy
Custom Insert
Print Management

Jimmy Jack’s four premium barbecue sauces are handmade in small batches. Selling both online, through Amazon, and locally, the need for a more durable and branded solution was needed. Working collaboratively, Kevin helped concept different ideas on how best to package and design the variety pack. Size and style of box was an important consideration for protection, retail space, and shipping. A roll-end front tuck box was recommended due to its strong, protective qualities, and how it reveals the contents when opened. A custom box insert was developed to protect the glass jars along with shredded recycled paper for additional protection and to enhance the brand experience.

Existing branding elements were used to create a design that quickly communicates the benefits and sauces of the variety pack. Design considerations were made for retail spaces if stacked, standing on end, or on endcap. All the ingredients to be discovered online or in-store.