Prairie Kitchen Store

From Our Kitchen To Yours

The Prairie Kitchen Store is a family-owned business focusing on the local community to cook, gather, learn, and shop. As they prepared to find a store location, they turned to Kevin Mellen to help visualize the brand and identity for their retail location.

Creating a sustainable brand.

PROJECT DETAILS
Brand Identity
Brand Creative
Custom Icons
Packaging
Signage

The owners of the Prairie Kitchen Store had been planning this endeavor for years and provided Kevin with a solid brand strategy that they worked through. Harnessing the local community of the brand both in terms of people and environment, we collaborated on a natural prairie flower as the main icon mark. The typography follows this same natural style of the icon to give the identity a cohesive, sustainable presence.

While the main identity is used in dark charcoal, a full array of colors were developed to allow the identity to be featured on other product lines throughout the store. Custom icons were also developed to highlight different offerings such as classes, demonstrations, gatherings, and more.

Custom gift packaging, retail tags, and signage were also created to extend the brand to others in the community and beyond.