The Prairie Kitchen Store is a family-owned business focusing on the local community to cook, gather, learn, and shop. As they prepared to find a store location, they turned to Creative Mellen to help visualize the brand and identity.
Creating a sustainable brand.
The owners of the Prairie Kitchen Store had been planning this endeavor for years and provided Creative Mellen with a solid brand strategy that they worked through. Harnessing the local community of the brand both in terms of people and environment, we collaborated on a natural prairie flower as the main icon mark. The typography follows this same natural style of the icon to give the identity a cohesive sustainable presence.
While the main identity is used in dark charcoal, a full array of colors were developed to allow the identity to be featured on other product lines throughout the store. Custom icons were also developed to highlight different offerings such as classes, demonstrations, gatherings, and more.
Custom gift packaging and retail tags were also created to extend the brand to others in the community and beyond.